José Fernández-Pirla

Founder & Director
Phone: +507 6201-5694

He is the founder and director of Private Real Estate, a firm specializing in strategic consulting, structuring, and execution of real estate investments for high-profile clients, private investors, and wealth management groups.

A business leader with a comprehensive understanding of the industry, he has built his career at the intersection of real estate, construction, and business strategy, establishing himself as a key advisor in transactions that require rigorous analysis, sound financial judgment, and strong execution capabilities. His active involvement in the management of numerous companies in these fields enables him to anticipate trends, identify value opportunities, and structure transactions with a perspective that is rare in the market.

He is an engineer by training and holds a master’s degree in Mechanical Engineering and Corporate Finance, offered jointly by University College London (UCL) and the London School of Economics (LSE). He also holds an Executive MBA from INCAE Business School—an academic background that underpins a professional approach combining technical expertise with strategic vision.

Throughout his career, he has led the development of more than 50 residential, corporate, and urban development projects, totaling over 70,000 square meters. His role as director at PRE Construction reinforces his ability to provide clients with a precise understanding of the technical, financial, and operational feasibility of each investment, offering a level of advice that goes beyond traditional brokerage services.

His international experience—having lived in the United States, Europe, and Panama—has allowed him to develop a global perspective on the real estate business and build an international network of relationships that adds strategic value to every transaction, particularly in wealth management and long-term decision-making.

José is known for his strategic vision, his keen eye for spotting opportunities, and a network of relationships built on trust and long-term commitment. His approach combines analysis, personal touch, and discretion—qualities particularly valued by investors, business families, and clients who are looking for more than just a transaction: they are looking for sound judgment.

On a personal level, he stands out for his restless nature and his constant desire to learn. Passionate about travel, gastronomy, and outdoor sports, he sees every experience as an opportunity to broaden his horizons and enrich his approach to business.

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